The Dodgers and agent Scott Boras seem to be at an impasse.

They are negotiating Manny Ramirez’ 2009 major league baseball contract.

The team has offered a two-year deal, while Manny’s agent asserts it will take four or more to tango.

Dodgers General Manager Ned Colletti is trying to avoid what is called, “negotiating against oneself.” If you’re the only or top bidder for something, the traditional negotiating playbook says:

(1) Wait for a counteroffer before sweetening your original offer.

(2) If you receive silence in return instead of a counteroffer, the other party will blink. If he has received no better offer than yours from a third party, he’ll have to deal with you, sooner or later, and accept yours.

(3) If you succumb to your impatience, or buckle under the pressure brought on by the approach of a deadline, such as the slated start of spring training, and you offer a better deal before receiving a counteroffer, you’ll make concessions for nothing.

In that case, you are bidding against yourself, and throwing away money.

Boras has heard all of this, and yet he’s acting as if he’s oblivious to the merit of Colletti’s position.

What Boras is tacitly threatening is this:

If the Dodgers do not sweeten the deal on their own, Ramirez will play for the first team that does improve on that offer, or for the highest bidder.

In other words, the Dodgers will have had one bite at the apple, and they may be denied a second chance to improve their offer, later.

But is that completely rational?

Not really, but who said negotiation is ever 100% reasonable, or predictable?

Western culture: the main reason why most of aren’t keen to negotiate on a deal. Yet for small businesses in particular, the ability to understand the processes involved in a negotiation can mean the difference between profit and loss.

Knowledge is power and it can take as little as one day to grasp the fundamentals of successful negotiation. Once learned, you’ll be surprised at just how often these skills come in handy, at work of course, but in your everyday life too.

Let’s look at a few figures first. A successful 1 million business might make ten percent profit. There are plenty of organisations with that kind of revenue making no more than two or three percent pre-tax profit. Imagine then a tough year like 2008, when costs rose dramatically and major customers refused to accept price increases of any kind.

By honing your negotiating skills, it’s quite realistic to expect improvements in your deals, depending on which commercial area you’re in, three or even five percent more might be feasible. The biggest challenge is to first accept that there’s a set of highly effective rules for negotiating and that professional buyers in particular know exactly how to use them.

Perception is reality. It is usually within your control to manipulate the environment of a deal and that one advantage can make a huge difference to the shape of a deal. Suppose you are buying a car and having looked around it, you’ve decided it’s exactly what you want. The sticker price on the car is 3,950 ‘or nearest offer’. So what does ‘or nearest offer’ tell you? It means the vendor doesn’t expect to get 3,950 at all. And what do you think he might be aiming to get?

So now you’re thinking he’d be happy with 3,700 and you haven’t done a thing yet.