Sales training companies abound in every city across the world and yet many are not as successful as they had hoped. The truth is that sales training is such a vital part of the success of a company’s growth that mistakes can be costly.
With the economy in such a state, more now than ever a successful sales team will make or break the recovery or growth of your company in the market sector you operate in. Even though Joe Smith down the road is a good guy, can he give you the support and help that you need. Before you rush in and make a hasty decision, consider the following three questions for which you will need an answer.
1. How Big Are They
This may or not affect you and yet if you are a large organisation with offices across the globe you may need a bigger team. Many sales training companies would struggle to deliver a programme to more than one location at a time. If you need a bi lingual team can they accommodate this for you? These are all important questions to ask if you are an organisation that wants a consistent approach in all your divisions and geographical locations. How many trainers do they have and what are their qualifications, both in results and feedback from clients?
2. Can Your Sales Training Company Design a Bespoke Course Or Is It One Size Fits All
The cynics would say that selling is selling is selling. Not so. Different industries require different styles and approach. For instance are your sales team selling to the end user? Is your product technical? Are you selling B2B or B2C or a mixture of both?
You will soon spot the calibre of the sales training companies you approach when they don’t flinch about designing a course specifically to meet your needs. An added bonus is when they also have a team of specialist trainers who they can match to your different needs and style.
3. What Results Are They Getting Ad With Who
It is OK for a sales training company to glow about their results for a client with a sales team of two who have doubled their company’s turnover. How about a training company that can demonstrate measurable ROI or a company that can show you testimonials from a large corporate company that they have worked with for years.
These are just a selection of things to consider when you are in the market for a sales training company. There are obviously more such as, do they have their own models, are they known in a specific market sector, do they follow up with delegates. What are their materials and work books like. All important questions that often go unasked. The key is to decide what it is you need your sales training company to achieve and then measure each company against that.