Honest Review – 7 Habits Of Highly Effective People

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

Anyone who thinks the audiocassette adaptation of Stephen Covey’s bestseller, The 7 Habits of Highly Effective People, is a shortcut to reading the book has another thing coming. As a preview, the cassette is worth every one of its 90 minutes; as a substitute for the original, it will only leave you wishing for the rest. There’s a reason 7 Habits has sold more than 5 million copies and been translated into 32 languages. Serious work has obviously gone into it, and serious change can likely come out of it–but only with constant discipline and steadfast commitment. As the densely packed tape makes immediately clear, this is no quick fix for what’s ailing us in our personal and professional lives.

The tape opens to the silky-smooth, overtrained voice of the female narrator, who’s responsible for tying together audio clips from actual Covey seminars. Leaving aside the occasional attempts at promoting Covey and his institute, her script does a first-rate job of making sense of Covey’s own intense, analogy-rich style of explaining his habits. There’s nothing simple about his approach to becoming an effective person. The first three habits alone–which have to do with personal responsibility, leadership, and self-management–could take years to master. Yet the last four are unattainable, the narrator insists, if you can’t acquire the personal security–the “inner core,” says Covey–that presumably comes from a mastery of the foundation.

Throughout our lessons, Covey’s presence is both learned and thoroughly appealing. He drops references to the likes of Socrates, T.S. Eliot, and Robert Frost with the aplomb of an English professor. And his knack for mixing everyday stories with abstract concepts manages to clarify difficult issues while respecting our intelligence. You could argue that the cassette is nothing more than a clever marketing tool for selling another few million copies of the book. But, even at that, it’s worth the investment in time and concentration: in the end, we’re moved to learn more about integrating all seven habits in our struggle to become better and, yes, more effective people. (Running time: 1.5 hours, one cassette) –Ann Senechal

My Review for – The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. Youre already on your way to Web marketing mastery!

Lorrie Thomas is a new author and the CEO of Web Marketing Therapy. When I read her comments in the introduction, I saw something rather intriguing:

“I am living proof that one does not need specific degrees, high-level certifications, or vast web marketing experience to become a successful online marketer… I did not own a personal computer and was no means web savvy… Online marketing tools do not sell products and services; relationships sell products and services.”

Those comments made me want to dive into this extremely practical, well-written and comprehensive guide to online marketing.

Organized Format

There are twelve chapters of approximately 20 pages in length. There are ample subheads and bulleted lists for increased readability. The author’s writing style is conversational, direct and motivational. She avoids the use of jargon and explains acronyms and other terms in easy-to-digest language. Ms. Thomas asks many questions within each chapter. It feels as if she is giving you a personal consultation or private lessons. This format likely will add more reading time; however, it reinforces the tutorial nature of this book. The detailed index is also user-friendly for quick reference.

Innovative Learning Features

This book promotes a projected learning time frame of 36 hours. The most salient feature to support that concept was quizzes at the end of each chapter. They force you to challenge what you have learned and to revisit areas that might be unclear. Another excellent complement to this concept was answers for each quiz neatly organized at the end of the book. My two favorite chapters were “Building the Website” and “Blogging.” Both shared tips and perspectives to assist a novice or experienced reader in these popular topics.

Online Examination

One appealing benefit is the opportunity to measure what you have learned with a credential. McGraw-Hill offers an online test with 100 questions. When you successfully pass the exam, you will receive a Certificate of Achievement.

3 Reasons Why You Must Barter

When you exchange goods and or services without the use of money, you are bartering. Bartering is actually a very creative way to do business nowadays especially to help lower expenses. Most importantly you do not need to own a business to barter.

Due to the flexibility, barter trade has grown in popularity. It has evolved into a more sophisticated business module when compared to ancient times. However, the concept is still the same. You exchange goods and or services with something that you want or need. Unlike in the past when such trade is done directly, modern times have embraced a commercial platform for businesses to negotiate and trade.

So what are the benefits of bartering to a business?

Generate new sales, new market penetration and customers

New sales and new customers are important for a companys’ survival. The mistake most companies do is they cut-down their advertising budget once the cash flow is tight. Businesses must constantly find ways to generate new customers and new sales and through barter exchange, it helps you reach a larger client base.

How is that possible?

Members on the exchange are looking for product and or services they need so that they can spend their trade dollars. Since they are already bartering, they know the benefits of barter and the leverage they have with their barter dollars. Hence, these are captive customers you can tap on because they would rather spend their barter dollars with barter members, instead of buying in cash from someone else.

Reduce lost money from idle inventories

Every time your employees spend their time not doing anything or whenever unsold stocks sit on your shelves means money is lost.

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