Online B2B Sales Training – Business To Business Buy Cycle Selling – Video

January 24th, 2012 Filed under: Business Sales Training — Negotiation Author

Watch this video when you get a chance. I think you’ll like it.




Author’s Description:

Online Business to Business Sales Training Programs If you’re in a high trust selling environment, understanding buy cycle selling is While there is plenty of high trust selling outside the business to business channel, we will focus on the b-2-b sales channel Your sales career may have started back when you could, “show up and throw up” a presentation and still win the A decade ago you might be able to use something like an ROI and convince someone you will deliver the value and maybe win the But now it’s entirely different and you have to make some changes in your sales approach to In the past is was enough to engage with a prospective customer once they knew that they were ready to make a purchase, had it in their budget or otherwise were ready to take Then, the salesperson’s job was to determine the customer’s requirements and draft a proposal that both met the customer’s requirements and beat the Traditionally, the salesperson maintained a good enough relationship with the customer so that when the customer was ready to buy something, they let their sales rep Today your challenge is to participate in your customer’s buy cycle which itself is You’re now required to know more about the prospect than ever before, but there is more information out there and it’s easy to In fact with tools like Google Alerts the information will come to you with little or no effort


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Tagged with: online sales training, online sales training courses, sales training videos, business to business sales, sales management training, sales training companies



Direct Sales Team Training Game For Fun Meetings

January 5th, 2012 Filed under: Business Sales Training — Negotiation Author

Direct Sales Games For Fun Meeting

One activity that is part of running a direct sales business is to hold regular team training meetings. As the owner of the business, you would hope that your team would be motivated to come to the meetings just to take in the helpful information that you will be offering. But the thought of a team sales meeting can work to de-motivate sales people if they are not fun.

Making sure that your team meetings are fun so that the consultants continue to come back is essential. If there is one thing that your team will not tolerate is a boring team meeting.

That is why you should consider using themes for your next meeting.

When you use a theme for your team training meeting, you build anticipation for the meeting among your sales people. Preparing for a theme can also make the meeting more fun for you. When you send out the invitations to the team sales meeting, use that moment to plant the seeds of anticipation for your upcoming training session.

“Fight the Tumbleweeds” Meeting Theme

Generating revenue during traditionally slow parts of the year can be a challenge. If you want to put together a training session that helps your sales professionals gather business in the off months, then use an Old West theme.

Put the picture of a tumbleweed on the invitation and let your sales people know that your training session will help them clean up their one-horse town and bring income back to their wallets. The tumbleweed represents the prospects of low sales and the solution is your training session.

“The Buffet” Meeting Theme

In the direct sales business, it is important that each consultant maximize revenue at every event. Use the image of a buffet as the line of products laid out for the customers to choose from. Your training session will show your sales people how to use add-on sales to increase revenue. It is like someone piling on items at a buffet. The more interested the customer is in the products, the more she or he will want them. You could even hold the meeting at a buffet restaurant to drive the point home.

One of the ways that you can entice your sales team to attend a training meeting is to tease them with a theme. When you use a training meeting theme, it can be easier to grab your team’s interest and help them to remember the material you are teaching. Stay focused on one topic per meeting, and create a theme that your team will never forget.

7 Steps for Effective Sales Training

December 23rd, 2011 Filed under: Business Sales Training — Negotiation Author

With a great product, must come great education too! Your product won’t be any good if the sales team is not given adequate sales training. It is an important aspect of the sales process and helps in generating new leads, developing and achieving sales targets, and acquiring new business. Did you know retaining a loyal customer base is 7 to 10 times less costly than acquiring new ones?

However, a recessionary period and a plethora of options available to customers have made the sales process demanding one. You need to invest in it through training to reap the profits of increased revenues.

How to go about sales training? Here are 7 steps which will help you in doing so:

1. Develop a strategic plan

You need to establish what you need the training to deliver. For instance, according to research, 92% of communication with clients is telephonic in nature. If your sales are seeing a drop, you might want to conduct a training session highlighting basic telephone etiquettes as well as sales skills such as fact finding.

2. Develop targets

With sales targets in place, you will know what to achieve out of the sales process. You want your sales to increase and know that 80% of your sales team contributes to less than 20% of your sales objectives, you know which non-performers to weed out.

3. Sales training schedule

Instead of investing in one or two day seminars, go for regular sales training. There is a limit to what a human brain can absorb in one day seminar. Learning schedules which are shorter and more regular as well as consistent will deliver you greater results. They will engage the sales force and improve their skill set.

4. Attitude improvement

More than lack of knowledge, it is poor attitude which leads to dropping sales performance. Successful training should not only build on the knowledge of the sales force but also build positive habits in them.

5. Sales training curriculum

Adapt sales training curriculum to your industry, organization and product strategy. Make use of interactive tools such as team building exercises. Successful training will be rounded off by an experienced facilitator.

6. Communication

Communicate your expectations from the training to facilitator as well as the team. Your sales force will be more engaged in training if they know it is an investment on them and is playing a crucial role in the success of the company.

7. Commitment

The sales team will take some time in forming, norming(resolving issues) and then performing. It needs to stay on track for extracting the most out of training. Time and motivation is needed for sales training to deliver great results.