A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Search Engine Optimization (SEO )
Online Public Relations
Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. Youre already on your way to Web marketing mastery!
Lorrie Thomas is a new author and the CEO of Web Marketing Therapy. When I read her comments in the introduction, I saw something rather intriguing:
“I am living proof that one does not need specific degrees, high-level certifications, or vast web marketing experience to become a successful online marketer… I did not own a personal computer and was no means web savvy… Online marketing tools do not sell products and services; relationships sell products and services.”
Those comments made me want to dive into this extremely practical, well-written and comprehensive guide to online marketing.
There are twelve chapters of approximately 20 pages in length. There are ample subheads and bulleted lists for increased readability. The author’s writing style is conversational, direct and motivational. She avoids the use of jargon and explains acronyms and other terms in easy-to-digest language. Ms. Thomas asks many questions within each chapter. It feels as if she is giving you a personal consultation or private lessons. This format likely will add more reading time; however, it reinforces the tutorial nature of this book. The detailed index is also user-friendly for quick reference.
Innovative Learning Features
This book promotes a projected learning time frame of 36 hours. The most salient feature to support that concept was quizzes at the end of each chapter. They force you to challenge what you have learned and to revisit areas that might be unclear. Another excellent complement to this concept was answers for each quiz neatly organized at the end of the book. My two favorite chapters were “Building the Website” and “Blogging.” Both shared tips and perspectives to assist a novice or experienced reader in these popular topics.
One appealing benefit is the opportunity to measure what you have learned with a credential. McGraw-Hill offers an online test with 100 questions. When you successfully pass the exam, you will receive a Certificate of Achievement.