Archive for July 3rd, 2009

Seller’s Viewpoint of the Bogey

Friday, July 3rd, 2009

Last month I illustrated how a buyer, or someone negotiating for resources, might utilize a Bogey. This month, I explore how a salesperson, or someone selling an idea or concept, can create their own Bogey - or respond to a Bogey used by a skilled buyer.I hope you remember the ...

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