Lessons Learned From a Roman Street Vendor - Even the Smallest Business Can Negotiate Effectively

The word negotiations often conjures up visions of
opposing teams of professionals, countering tactic with tactic
to reach an agreement acceptable to both sides. In reality,
every businessperson uses effective negotiation skills on a
daily basis.
For example, when I visited Rome many years ago, I
found that the smallest of operations can practice good negotiating
skills. I had just toured St. […]

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